ForesterBlog.com
A win for responsible forestry and rainforests.
Mattell Inc, the company that makes the Barbie doll and other toys, has agreed to stop buying paper products associated with rainforest destruction.
This is great news on two fronts. One, it will help create less demand for wood acquired from bad forestry practices. Two, Mattell will now turn to paper products sourced from sustainable forestry operations, such as those in BC. Hopefully we see more companies follow suit.
As part of its new commitments, Mattel is instructing its suppliers to avoid wood fibre from companies "that are known to be involved in deforestation," Greenpeace said in a statement. One such firm is Asia Pulp and Paper (APP), a Jakarta-based company that owns five pulp mills in Canada, the Toronto Star reports.
Mattell also introduced new sustainable sourcing principles, including a commitment to have 70 per cent of its packaging come from recycled material or sustainable fibre by the end of this year, and 85 per cent by the end of 2015.
"We're very happy that Barbie retired her pink chainsaw," Richard Brooks, a Greenpeace Canada spokesperson told the Ottawa Citizen.
To read the full article, go here:
http://ca.finance.yahoo.com/news/Barbie-lays-pink-chainsaw-yahoofinanceca-3512095734.html
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