Monday, May 7, 2007

Raymond Royer - the Green CEO

Here is an interesting article about Raymond Royer, the CEO of paper company Domtar who recently attended the Green Living Show in Toronto to hear Al Gore speak, and to mix with the attendees.

He seems to enjoy hearing all sides of environmental issues, and talks about sustainability in forestry. I think he has a pretty good attitude and is dealing with the realities in today's markets, where many customers want a product from a sustainable forest.

Royer is quoted as saying "this is an industry that has been very traditional, where people have been doing the same thing successfully for 25 years. They figure: Why should we change? The difference I see now is the world market, but not everybody sees it"

Link to full article:
http://www.theglobeandmail.com/servlet/story/LAC.20070507.RROYER07/TPStory/Business

No comments: